Please Don't Feed The Bears
(Your Portfolio)
By Gary E. Marsella, CFP®, CIMA

Gary Marsella’s particular emphasis in Please Don’t Feed The Bears (Your Portfolio) is upon the absolute necessity of diversification and asset allocation, two areas where many investors fail miserably, thereby losing their investment portfolio entirely or realizing significantly lower returns on their investment that they might attain. Marsella believes that succeeding in today’s complicated investment market requires either as huge degree of self-education and ceaseless research or in obtaining the services of a qualified investment advisor. Marsella’s book presents invaluable guidance and advice about how one goes about selecting that “perfect” investment advisor.

About the author...

Gary Marsella was a senior vice president with Morgan Stanley Dean Witter when he retired in 2002, after forty-five years with the company. He has been a visiting professor in business at California State University, Fresno, teaching courses in finance and investments, both in the classroom and via television.

Masella attended the University of Santa Clara and earned a B.A. in economics from the University of California, Berkley, and a M.B.A. from the Stanford Graduate School of Business. He has a certified finanical planner degree from the College for Financial Planning in Denver and a certified investment management analyst degree from the Wharton School at the University of Pennsylvania.